I don't understand your point total comparison to prices? I have 300 points of Circle but that doesn't mean my 150 points of Cygnar was more expensive. I kind of see your point but I still don't agree. I buy 90% of my stuff from other people at half of retail. ALWAYS magnatize your warjack kits. If you can trade, do it! Just a few tips.
Even at retail the popular (some auto-includes) stuff for Cygnar is cheap. Squire, JWC, B13, Murdoch, Runewood, Gun Mages (cheap by unit standards), Rangers and Stormclads (omg so good for the money). Most of the casters are small based and cheap. The first spendy buy is Ol'Rowdy.
Menoth is pretty spendy IMO to get into. Menoth runs jacks the best and Jacks are spendy. Any new Menoth player MUST get a Reckoner, Redeemer, Repenter and The Avatar. Shoot, any Hordes army requires a lot of beasts which is spendy.
I guess that comes down to a play-style though. I prefer a lot of jacks with Cygnar and that's spendy. The first stuff I had to buy was super cheap though.
So yes, in comparison, Cygnar is cheap. Hordes kind of tosses that argument into my direction though.
Thanks,
DS