I totes agree with the idea that you should shop where you play, and support your friendly LGS's, but I think a bundle like this has a different target audience, in general, than experienced WM/H players who will buy a bundle instead of shopping at the FLGS (and to be sure, some of that will happen, but I don't think that's as important as my next point).
It's a great deal that entices people on the fence to jump into the game (especially timed, as it is, around the announcement of the yearly Games Workshop price increase) full force. And then after that, they shop at their FLGS for their WM/H needs. It's clearly aimed at the new player (with the core rulebook included), and as such it's about getting new people to buy into the game, which will pay dividends for their FLGS's down the line.



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