A Modest Proposal to Privateer Press
?I would humbly suggest Privateer Press look into using a Kickstarter campaign to release Monsterpocalypse Series 6?
I would suggest this option may prove the best method for producing Series 6 based on a number of caveats or assumptions at this stage in the game's life cycle.
Caveat 1: That Privateer Press does wish to see at least the release of Series 6 and the end of the ?Now? block of Monsterpocalypse in a timely manner.
Caveat 2: That, as of this moment, most of the preparatory work towards the product was completely. This would mean that the initial figures were sculpted and approved. And that all rules and figures were through the playtesting stage and that the only major issue towards producing a finished product was cost.
Caveat 3: That a release of Series 6 would not be like the prior releases, and that it would most likely only be targeting your remaining player base. Which would mean a smaller number of sets produced.
Caveat 4: That Privateer Press is willing to try other methods to handle specialty product lines that could be called ?hyper boutique?, and that general LGS release would be fiscally unwise. Which may mean only a single production run for the product.
Caveat 5: That there is only 1 packaged product, and that it would contain all of the necessary figures for all of the Agenda. This would mean no army specific boxes but that you would have (using All Your Base) all of the figures in one box. The fewer options the better.
Based on my understanding the largest concern towards a release for Series 6 is that it could not be a
commercial success. Well, in that case, don't try for commercial success. Privateer has a very LGS oriented business side. We only need look to the fact that that continue to have prize support for their many titles and do a great job interacting with the players.
Having said that, in my area there have been no LGS that has wished to hold a Monsterpocalypse event in over a year's time. I have seen at least 1 store clearance rack their remaining product to the point of making no profit.
If Privateer is dedicated to at least finishing the Now block of Monsterpocalypse it may have an opportunity to try releasing the product by making a direct appeal to its player base. Assuming that most LGS would rather not stock the product allows Privateer a unique opportunity to use Kickstarter to appeal directly without (hopefully) stepping on the toes of its commercial vendors.
Of course the product run would be smaller than prior releases but given that Privateer would be directly selling the product to the consumer it could mean no lose of profit to Privateer.
By directly selling to the consumer Privateer would bypasses the problem of wholesale vs. MSRP. which should allow for a reasonable price point. My thought process is that Privateer already knows the price scales for producing Series 6 at different volumes, and it is just a matter of finding an appropriate method to prove production profitable.
By using Kickstarter, much as Steve Jackson games did recently, Privateer could, with only a little effort see about support of at least a limited release of this product. There is no price on Kickstarter to run an unsucessful campaign, the only fee to Privateer would be if the drive is successful.
The risks to Privateer I believe are small, in this case, given it could be demoraizing to find that with a reasonable price point directly appealed to consumers that there is not enough support to get the final phase of Monpoc Now out, but it would allow us to know how many there are of us out there who truly love the game. The other major risk would be alienating some LGSs by going about trying a release which could bypass them.
The rewards for Privateer though might be well worthwhile. It would show that Privateer is dedicated to finishing product lines which they have started but could not be completed through the the routine business model (selling wholesale to distributer who then sells to LGS) due to low or no fiscal success, but who show a strong, if relatively, small group of player/consumers.
So why am I posting this now? Well in one week MonCon 2012 happens, which I think shows that there is a dedicated group of players willing to play even with no new product in 2 years. And I think that the Monpoc community is one of the best in the county. I suspect that at some point Privateer has seen numbers on production costs for various levels of figurines produced and painted and could quickly come up with some numbers to make a small printing viable. Quickly enough that if the company wanted to, and felt that a Kickstarter campaign might be the only way possible to fund such a release, that prior to the start of Monpoc or during it they could announce plans to run a campaign, beginning on a set date in the future, thereby allowing enough time for players to mobilize those who would be interesting in contributing.
(for those who have been to GenCon I am the guy at the tourney who brings cookies and a good attitude no matter the game's outcome)