This is a sad but interesting thread. I'm a LGS owner myself and a couple of years ago we were in a somewhat similar situation. The difference is that we embraced Warmahordes and started a gaming campaign where players started playing very small games (just 5p). Each month we added another 5p and in the end the players had a complete 50p army.
During those 10 months we gradually cut down the the space dedicated to GW and gave it to PP products. In hindsight this is probably one of the smartest moves we've made, business wise. Our Warmahordes community is thriving and still growing rapidly which means that we actually have a larger turnover and better margins on our miniatures sales than we had before. I just regret that we didn't do it earlier
So, why did we make those decisions? Why did we decide to slowly steer away from those games that we had played and loved (and made money from) for so long? Well, it was
not because of the price hikes and
not because of opinions on which game system is the best. Higher prices meant more money for us (and GW of course) and an opinion on rules really is just an opinion.
The deciding factors came when GW enforced their new Trade Terms back in 2009. Those Terms essentially aimed at making independent retailers into GW puppets and gave them some really bizarre rights towards us as their customers (that's a whole chapter by itself, please don't get me started on that...). And to get any kind of benefits like POS material, promo stuff, event support, etc. they demanded us to agree and sign an 'all of the above' form and send them a paper copy of that 'agreement'.
At about the same time GW (Trade), at least here in Europe, went through a drastical downgrade in several areas, such as service, information, product knowledge and general understanding (and interest) of the gaming community. Needless to say, we never signed that Trade Agreement and today I couldn't be happier about that. My recommendation to all retailers out there is to make the same leap we did, if they have not done so yet, and the sooner the better.
For me it was a rough time, game wise, in the beginning. I had been playing 40 something and Hammerwar since the early Second Age and it took me lots and lots of games to get my head around the very different gameplay of Warmahordes. But eventually I started to see all the finesse and brilliant logics. I started to appreciate the dynamics and the tense but tender balance of Warcasters and Warlocks. I realised that these games and the company behind them have a very high standard of both rules design, miniatures, errata update, community support, retail support, product release schedule and product pre-release information compared to the games I had played and sold before.
Nowadays, when a customer is interested in wargaming I always show them Warmahordes, and I have no problems in answering their questions and explaining to them why Warmahordes are among the best of the best table top games on the market. And why some of the other big games really doesn't even come close.
So, if you know a retailer who is hesitating, please tell them to give me call and I'll be happy to give them my side of the story. Businessman to businessman
