I think for those not in the software world, hearing something has "Gone Gold" is a bit of a misnomer. In pre-digital distribution days, going gold literally meant you had the version you sent to the production house to start churning out CDs to sell. Now days digital distribution has removed the physical product, and shortened the gap. Yet still, there are hurdles before it is *released*.
I can understand why PP / TH would be proud to announce gold. As a software developer myself, whenever a big release hits GM (gold master), we usually have a party. That said, from a marketing perspective, I'm sure PP / TH have learned a lesson here.
People think they want transparency, but what they really want is the product available to them. My philosophy is don't tell them anything until you KNOW when they can get it.